B&L were approached by the founders of WrapLab to name, create and develop a new casual dining challenger brand for lovers of quality ingredients, ethical sourcing, experimental taste, nutritional excellence, outstanding customer service AND convenience? all wrapped up into a standout, engaging and immersive fast-food experience.
We created a fantastic portfolio of imagery to showcase the delicious wraps and emphasise the ?science? behind the brand with the use of dissected ingredients and science laboratory equipment.
We created the messaging for the website, signage and promotional materials to support the WrapLab brand.
To showcase the brand and all the delectable wraps on offer, we designed and developed a responsive brochure website. The website details the nutritional information and ingredients of each wrap, as well as detailing the story behind the WrapLab family, the store?s location and integrates social media